Chiang Mai is an old city, with its fascinating indigenous cultural identity such as diverse dialects, cuisine, architecture, traditional values, festivals, handicrafts and classical dances is a prime location in its own right. In addition, the presence of hill tribes and their wealth of unique cultures enhance Chiang Mai's distinctive diversity.

Many of Tourists have mistaken Chiang Mai as the northern junction and the base from which they can explore other provinces. The phrase "a day in Chiang Mai is enough to see things around" was common.

Today, tourists are surprised by the fact that there is always something new to discover Chiang Mai. Intriguing diversity among ethnic tribes coupled with breathtaking scenery makes Chiang Mai one of Asia's most attractive tourist destinations. Two weeks in Chiang Mai may not be long enough for serious travelers.

Chiang Mai Founded in 1296 AD, the culturally rich city of Chiang Mai is the longest continuously inhabited settlement from the ancient days of Siam. Located amidst the rolling foot hills of the Himalayan Mountains some 800 km north of Bangkok, it could only be reached by an arduous river journey or an elephant back trip until the 1920's, isolation which has helped keep Chiang Mai's distinctive charm intact to this day.

Chiang Mai is also blessed with pristine natural resources of mountains (dois), waterfalls, and other nature-based tourist attractions. At the same time, Chiang Mai residents are warm, gracious and congenial providing authentic hospitality making visits memorable and meaningful. Moreover, visitors from all walks of life can collect handicrafts of silk, silver and wood produced locally as timeless souvenirs. Chiang Mai is a place where both backpackers and luxury tourists can enjoy themselves to the fullest.

Chiang Mai, with an altitude of approximately 310 meters above sea level, is situated approximately 700 kilometers from Bangkok on the Mae Ping River basin. Surrounded by high mountain ranges, the city covers an area of approximately 20,107 square kilometers and is the country's second largest province. Chiang Mai borders Myanmar on the north, Lamphun and Tak Provinces on the south, Chiang Rai, Lampang and Lamphun Provinces on the east and Mae Hong Son Province on the west. The terrain is mainly comprised of jungles and mountains, which are home to the hill tribes. In addition, wildlife and exotic flora may be found in the national parks.

Most of Chiang Mai's mountains are oriented from north to south. Together they create a multitude of streams and tributaries including Mae Chaem, Mae Ngat and Mae Klang. One of Chiang Mai's distinctive features is Doi Inthanon, Thailands highest peak, which is 2,575 meters above sea level. In addition, the province boasts flat, fertile valleys, which spread along the banks of the largest and most important river in Chiang Mai Mae Nam Ping (Ping River) which originates from the Chiang Dao mountain range.